I’m a builder at heart. In my twitter bio I put “built to build“. Really what most of what I do most days is build things. Some days I’m selling, mostly I’m building.
Why do I build things? Well for the most part it’s because “someone wants it“. Sometimes it’s because “I want it to be great“. The best times are “when both someone wants it and I want it to be great“. I think craft exists somewhere in the middle.
Craft exists for builders who want to create great products for people, not for the sake of selling people, but for the sake of making those people happy with great products. It’s about the happiness and joy of the end consumer, not the resulting revenue etc. There’s the time spent on the 0—>1 of creating *a* product and then there’s time spent on the 0—>infinity of creating a *great* product. I’m firmly in the camp of creating *great* products. This is my craft.