How to Write Good Content

Seeing a bunch of people (especially my YC friends) posting more content on socials to promote their company. I’ve done a lot of this, and there’s one thing almost everyone is missing.

Add value first, sell second

Most founders go to just promoting their products. The best way to produce content is to actually give them something for free. Usually, some lesson that they can use to level up their own business. That’s how you get people to follow you and like what you’re writing. Then, once you’ve earned their trust, you drop in little plugs about your company.

It also doesn’t just happen after one post. You need to be consistent. Over time you start to get attention.

This blog (and even this post!) are good examples. Hope that helps.